Monday, March 15, 2010

Chapter 3-Perception and Learning in Organizations

Perception Defined:

-the process of receiving information and making sense of the world around us

-deciding which info to notice

-how to categorize information

-how to interpret information within our existing knowledge framework

Selective Attention: see what you want vs. what is there (see Image 1 Below)

-objects characteristics

-size, intensity, motion, repetition, novelty

-perceiver characteristics

-emotional marker process

-your expectations

-self-concept and beliefs

-Confirmation bias

-screen out information contrary to our beliefs/values

Perceptual Organization/Interpretation

-categorical thinking-stored in long term memory-an unconscious process of organizing people/things

-grouping principles: based on similarity/proximity & perceiving trends

-interpreting incoming information: emotional markers automatically evaluate information

Mental models are frameworks for the intake of data:

-broad world views or theories-in-use

-help us to quickly make sense of situations: fill in missing pieces and help to predict events

-problem with mental models: may block recognition of new opportunities/perspectives

Stereotyping

-Assigning traits to people based only on their membership in a social category. Can be both positive/negative trait

-Occurs because: it is easy thinking/innate drive to understand and anticipate others’ behavior/enhances our self-concept

Rules of Attribution (see image 2 below)

Self-Fulfilling Prophecy Cycle (see image 3 below)

-effect is strongest at the beginning of the relationship

Possible Perceptual Errors

-halo effect: one trait forms a general impression (you went to my school, so you must be fantastic)

-primacy effect: first impressions

-recency effect: most recent information dominates perceptions (very dangerous in performance reviews)

-false-consensus effect: overestimate “everyone does it”

Strategies to Improve Perceptions:

1. Awareness of perceptual biases

2. Improving self-awareness: applying Johari Window

Johari Window(see image 4)

Developing a Learning Orientation

-value the generation of new knowledge

-reward experimentation

-recognize misstates as part of learning

-encourage employees to take reasonable risks


Image 1
Image 2

Image 3
Image 4

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